What is Buy Now? Hiren Parmer February 21, 2019 12:16 Updated Follow Buy Now is our lightning-fast payment feature that allows you to shop faster. When you click on Buy Now, it will use your default shipping address and payment preference or give you the option to set them up as you go. All you need to do is use the ‘Buy Now’ button on a product's page and enjoy faster shopping. Comments 0 comments Please sign in to leave a comment.